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Analysed potential for entry into the GCC pharmaceutical market
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Helped client understand socio-economic and health policies in GCC countries
CLIENT CHALLENGES
- A global European pharma major wanted to assess the market’s viability as an investment opportunity
- Key challenges were :
- Scarcity of data in GCC countries
- Highly fragmented pharmaceutical markets in GCC countries
- The need to understand socio-economic determinants and government policies
OUR APPROACH
- Market assessment :
- Estimated market size using the bottom-up approach
- Assessed market dynamics, drivers and barrier to entry
- Assessed the top players in market, their revenue streams and plans
- Assessed sub-sectors based on competition
- Socio-economic determinants :
- Tracked spending as a percentage of GDP on the healthcare sector and per capita expenditure on healthcare
- Gained an understanding of the proportion of the aged population and incidence of chronic disease
- Analysed participation of private hospitals and health insurance
- Government/health policies :
- Tracked healthcare-related policies
- Tracked regulatory, pricing and reimbursement policies
- Gained an understanding of government policies in terms of setting up manufacturing bases and foreign investments
IMPACT DELIVERED
- Advised on sub-sectors with unmet need and market attractiveness
- Assessed possible market drivers and barriers to entry
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