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Increased customer/patient satisfaction and conversion rate
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Gained a better understanding of stakeholders’ and patients’ behaviour along the pathway
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Compiled key parameters to focus on when launching products to mitigate venom allergies
CLIENT REQUIREMENTS
- Understand the patient treatment pathway for allergic reactions to bee/wasp/hornet stings
- Understand a patient’s experience with healthcare providers during treatment of allergy
- Understand a patient’s preference for and experience with venom immunotherapy (VIT)
OUR APPROACH
- Conducted detailed primary research of c.300 patients diagnosed with allergies to bee/wasp/hornet stings
- Respondent selection: respondents from six European countries diagnosed medically with venom allergies
- Diagnosis and treatment: in-depth analysis of diagnosis of allergic reactions and treatment modalities
- Experience with VIT: information on familiarity with VIT treatment, adoption and completion of treatment
- Analysed the large amount of data the research generated to gain meaningful insight on a patient’s behaviour
- Demographic analysis: analysed patient preferences and behaviour by demographic and geography Stakeholder
- Stakeholder analysis: analysed the level of interaction between patients and stakeholders at different stages of treatment and assessed the importance of each stakeholder
- VIT treatment analysis: analysed a patient’s preference for VIT over other treatment and studied how they were made aware of such treatment
VALUE DELIVERED
- Acuity Knowledge Partners provided research and analysis support to formulate actionable insights
- Provided a comprehensive assessment of demographics, stakeholders and patient behaviour
- Highlighted the importance of each parameter along the VIT treatment pathway
- Identified level of penetration and stakeholders’ knowledge of current treatments
- Helped client ascertain which stakeholders or regions to target and focus resources on
- Highlighted patients’ pain points along the treatment pathway, helping the client improve their product/s and service
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