Open-End/Verbatim Coding

Open-end Coding Capability

• Capability to develop code frames and coding for both quantitative and qualitative projects

• Full open-ends coding, brand response coding

• Visual/Image coding

• Netting/Sub-netting

• Dynamic code frames development with incremental data

Social Media Coding

• Provide reliable and relevant measurement tools for understanding and analyzing complex social media interactions

• Customized solutions by combining social media coded data with other data sources or client’s transactional data

Industry Verticals Supported

• FMCG

• BFSI

• Automobile and healthcare products

• Digital media/entertainment

• Wave and tracker studies

• Healthcare